I Do Music
branding - website - stationary
I Do Music is a luxury bridal service, providing new, original music for couples for their wedding.The task was to create a brand identity that differentiates itself from the common 'bridal' category, while still maintaining a premium and sophisticated nature about it.
Using custom typography, the result is a logotype that is gender-neutral, high-end and classic. The visual imagery accompanying the logotype is that of a landscape, manipulated to subtly create the shape and characteristics of a sound-wave. This touches on the idea of how music can transport you to a time and place, ultimately suggesting that their service help you create new memories.